Do you want to spend the next 3-4 years doing this?

Steve Blank shares in this 5 min video some of the defining initial questions you should ask yourself when launching a business.

Do you like enough the field in which you are creating a startup, so that you can still see yourself doing it in the next 3-4 years ?

What kind of business are you planning to build?

• A lifestyle business

• A small business

• A business that has the potential to scale big enough to be acquired